Built around the message "Está na Hora" ("It's Time"), this campaign introduces a new chapter in public mobility across the Lisbon Metropolitan Area. Following commuters through trains, buses, ferries, and metro networks on both sides of the Tagus River, the film highlights a more integrated and accessible transport system designed around the needs of its users.

By simplifying mobility through a unified transport network and a more seamless travel experience, the campaign presents a vision of a region that is better connected, more efficient, and easier to navigate. A story about change, movement, and the future of urban transportation.