In this podcast conversation, Sam Dennigan, founder of Strong Roots, shares the story behind the rapid rise of an Irish food startup that grew from a simple idea at a kitchen table into an internationally recognised brand. From the early pressure of selling thousands of bags of sweet potato fries in just a few months to securing a $55 million investment from McCain Foods, Sam reflects on the risks, determination, and belief that shaped the journey.

Recorded as an open and personal conversation, the episode explores entrepreneurship, funding, and the realities of building a modern food company focused on plant-based innovation and sustainability. A candid look at the mindset behind turning a small startup into a global brand found on shelves from Walmart and Whole Foods to Woolworths and Sainsbury’s.