“O’phelia” webseries
by Jameson
O’phelia is a three-episode web series that follows the surprising collaboration between Jameson Irish Whiskey and the irreverent craft brewery Maldita. Guided by Jameson’s timeless motto “Sine Metu” — Without Fear, the series explores how two brands sharing the same bold mindset came together to create something entirely new.
Divided into three chapters — The Legend, The Partnership and Creation and Final Taste — the story moves from inspiration to experimentation, culminating in the birth of O’phelia, a craft beer aged in Irish whiskey barrels. Shot between Lisbon, Aveiro, and Cork (Ireland), the series captures the people, places, and processes behind this unique meeting of brewing and whiskey culture.
A journey through heritage, craftsmanship, and fearless collaboration — where tradition and creativity merge to shape a new flavor experience.
CREDITS
Client: Jameson
Agency: Llorente & Cuenca
Production Company: Shortfuse
Producer: Luísa Caldeira Cabral
Director: João Pedro Augusto and Luísa Caldeira Cabral
DOP: João Pedro Augusto
Editor: Vera Gominho