This project focused on building a consistent and engaging digital presence for Clínica Manuela Rebelo, anchored in three core pillars: copywriting, design, and video/photography.
The goal was to create regular, high-quality content for Instagram that highlights the clinic’s services, advanced technology, and patient experience in a clear, approachable, and visually compelling way.

Through a mix of stories, reels, posts, and carousels, the content strategy translates medical expertise into accessible narratives, strengthening the clinic’s identity and connection with its audience.
A creative system designed to inform, inspire, and build trust—one post at a time.