Clínica Manuela Rebelo
Content Strategy & Creative Production
This project focused on building a consistent and engaging digital presence, in partnership with @conto.studio for Clínica Manuela Rebelo, anchored in three core pillars: copywriting, design, and video/photography.
The goal was to create regular, high-quality content for Instagram that highlights the clinic’s services, advanced technology, and patient experience in a clear, approachable, and visually compelling way.
Through a mix of stories, reels, posts, and carousels, the content strategy translates medical expertise into accessible narratives, strengthening the clinic’s identity and connection with its audience.
A creative system designed to inform, inspire, and build trust—one post at a time.
Reels
The reels were crafted to translate the project’s visual language into motion. Particular care was given to the rhythm of editing, typography overlays, colour treatment, and framing, ensuring that the video content maintained the same visual DNA as the static pieces. The result is a cohesive audiovisual identity where movement, storytelling, and design work together seamlessly.
Posts
The posts were designed as individual communication pieces while maintaining a coherent visual system throughout the project. Each post received special attention to detail in terms of typography, colour palette, text composition, and photography style. This careful visual alignment ensures that every piece feels consistent and recognizable, reinforcing the brand identity while keeping the feed visually balanced and engaging.
Stories
The stories were designed to complement the main content while maintaining the same visual coherence across the entire communication ecosystem. Particular attention was given to typography, colour consistency, text placement, and visual rhythm, ensuring that even short-lived content followed the same design principles as posts and reels. This approach allowed the stories to feel dynamic and spontaneous while still reinforcing a clear and recognizable visual identity for the brand.
Feed
The feed was approached as a unified visual narrative rather than a collection of isolated posts. Special attention was given to how each element interacts with the others — from lettering and colour consistency to photo aesthetics and video thumbnails. This holistic approach creates a strong and recognizable visual presence, where every publication contributes to a cohesive and carefully curated communication ecosystem.
Get in touch and let’s define the next steps
of your communication strategy.